根据全球的物流公司 DHL 和市场研究公司 Euromonitor的研究，日益城市化正在使一英里的交付变得更加复杂，并且对电子商务公司的成功至关重要。到 2030 年，预计将有超过 6亿人生活在城市环境中，新技术为服务增强和中断创造了机会，在线零售商及其物流合作伙伴正面临着采用大胆新方法以求生存和竞争的挑战。在白皮书《缩短一英里：赢得城市消费者的物流战略》中，DHL和 Euromonitor 确定了塑造城市一英里运输的四个主要趋势——本地化交付、灵活的交付网络、
DHL 商务官 Katja Busch表示：“一英里正日益成为电子商务供应链中的关键战场，公司必须在这一领域制定有针对性的战略才能有效竞争。”“这不仅仅是关于运输，而是关于公司管理库存的整体方法——在正确的时间将正确的物品送到正确的地方。DHL正在开发有针对性的解决方案，以帮助电子商务公司快速有效地接触他们的*终客户，从使用机器学习到更好地在城市内安排运输路线，再到为我们的交付网络增加更多的自动化。”
白皮书发现，主要的城市趋势都在成本、服务影响和组织压力方面带来了各种挑战。例如，由于越来越受欢迎的假期和促销日（例如亚洲光棍节或全国网络日）导致季节性物流的增长，这给物流公司带来了巨大的压力，需要建立额外的能力和雇用资源来应对短期量激增，这反过来又很难预测。城市客户对速度和便利性的需求迫使零售商彻底改造其仓储网络，用本地履行和基础设施取代集中网络，这可能需要更准确的库存平衡。不断发展的技术正在为新的性挑战者进入市场创造机会，还要求现有企业谨慎投资并将新技能纳入其劳动力。为了克服这些挑战，DHL和 Euromonitor 共同确定了FAD（灵活运输网络、自动化和数据）模型作为一个框架，将帮助零售商和物流运营商确保他们在一英里的竞争力。通过提高自动化、数据管理和网络灵活性方面的绩效，所有市场的电子商务公司都将能够更好地管理库存并提高一英里交付网络的效率。自动化和数据）模型作为一个框架，将帮助零售商和物流运营商确保他们在一英里的竞争力。通过提高自动化、数据管理和网络灵活性方面的绩效，所有市场的电子商务公司都将能够更好地管理库存并提高一英里交付网络的效率。自动化和数据）模型作为一个框架，将帮助零售商和物流运营商确保他们在一英里的竞争力。通过提高自动化、数据管理和网络灵活性方面的绩效，所有市场的电子商务公司都将能够更好地管理库存并提高一英里交付网络的效率。
DHL eCommerce Americas 执行官 Lee Spratt表示：“这个快速发展、竞争激烈的电子商务市场的未来演变仍然难以预测，公司需要在确保满足客户需求的保持敏捷和高效。”“一英里需要相当的关注，因为无论市场如何发展，它都将继续成为客户体验的主要接触点之一。那些能够建立有效的合作伙伴关系以提高其城市交付网络的弹性、投资于*有效的技术以提高生产力、利用数据来建立更好的客户体验以及*重要的是尽可能有效地管理其库存的公司将出现未来充满活力的电子商务市场中的赢家。”
Increasing urbanization is making the last mile of deliverymore complex and critical for the success of e-commerce companies,according to new research by DHL, the world’s leading logisticscompany, and market research company Euromonitor. With over 600million more people forecast to live in urban environments by 2030and new technologies creating opportunities for both serviceenhancement and disruption, online retailers and their logisticspartners are being challenged to embrace bold new approaches inorder to survive and compete. In the white paper, Shortening theLast Mile: Winning Logistics Strategies in the Race to the UrbanConsumer, DHL and Euromonitor have identified the four main trendsthat are shaping urban last mile transportation – localizeddelivery, flexi-delivery networks, seasonal logistics and evolvingtechnologies – and ways in which companies can adapt their supplychains to the changing market environment and achieve competitiveadvantage.
Shortening the Last Mile Info
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“The last mile is increasingly becoming the key battlegroundin the e-commerce supply chain, and companies will have to developtargeted strategies in this area to compete effectively,” saidKatja Busch, Chief Commercial Officer, DHL. “It’s not just abouttransportation, but about companies’ overall approach to managinginventory – getting the right items to the right place at the righttime. DHL is developing focused solutions to help e-commercecompanies reach their end customers quickly and efficiently, fromusing machine learning to better route shipments within cities toadding more automation to our delivery networks.”
The white paper found that the major urban trends all createvarious challenges in terms of cost, service impact andorganizational strain. For example, the growth of seasonallogistics as a result of increasingly popular holidays andpromotional days such as Asia’s Singles’ Day or national CyberDays, places significant pressure on logistics companies to buildup additional capacity and hire resources to cope with short-termvolume surges, which can in turn be difficult to predict. Urbancustomers’ demands for speed and convenience are forcing retailersto overhaul their warehousing networks, replacing centralizednetworks with local fulfilment and distribution infrastructure,which can require more accurate balancing of inventory. Evolvingtechnologies are creating opportunities for new disruptivechallengers to enter the market, while also requiring incumbents toinvest prudently and incorporate new skills into their workforce.To overcome these challenges, DHL and Euromonitor have jointlyidentified the F.A.D. (Flexible transport networks, Automation andData) model as a framework that will help retailers and logisticsoperators to ensure their competitiveness over the last mile. Byimproving their performance in increasing automation, managing dataand building flexibility into their networks, e-commerce companiesin all markets will be able to better manage inventory and increasethe efficiency of their last-mile delivery networks.
FAD Triangle
“The future evolution of this fast-moving, highly competitivee-commerce market is still incredibly difficult to predict, socompanies need to remain nimble and efficient while ensuring theyare meeting customer demands,” said Lee Spratt, CEO, DHL eCommerceAmericas. “The last mile requires considerable attention because,however the market evolves, it will continue to be one of the maintouchpoints in the customer experience. Those companies that canbuild effective partnerships to make their urban delivery networksmore elastic, invest in the most effective technologies to boostproductivity, take advantage of data to build better customerexperiences and, most importantly, manage their inventory asefficiently as possible will emerge as winners in the dynamice-commerce marketplace of tomorrow.”